Brand Fitness Centre
Welcome to the Brand Fitness Centre.
This is a chance to put your brand through its paces and identify where it is in tip top condition, where it needs some fine tuning and where a more intense workout will help get your brand Future Fit.
The 3 Step Brand Fitness Assessment
Step 1: Health
We start with the key signs of health in a brand: how well known, understood and perceived by people. If you have brand tracking studies, all the better for us to analyse. Don’t worry if you don’t, the key signs of health are visible through a number of the tools we use at SpareRoom.
Step 2: Strength
The strength test goes that bit deeper and evaluates your brand in the context of its competitor set. We believe viewing your context from a customers perspective gives you a true measure of your strength and identifies previously hidden opportunities to strengthen your brand.
Step 3: Flexibility
Brand flexibility is a look into your brand’s future. Where can it stretch without straining the links between what your brand promises and the customers’ experience? How agile is your business to be able to adapt to rapidly evolving market dynamics and changing consumer needs?
